This is an exciting opportunity for the right candidate to help drive our overall approach to music within energy from strategy to ideas, to execution to create a deeper relationship with our brands and ultimately create strong consumer pull through.This leader will be responsible for long term strategic planning, executing in-year music events, partnerships, and evolving our overall approach to music as a passion point in the energy category.The Marketing Director of Music will be focused on creating the strategy and vision for a full-year music strategy for Rockstar and future energy brands.The ideal candidate is a good teammate and strong leader, capable of influencing internal and external cross-functional team members.They should have experience in creative development, project management, strategic planning, and driving cultural relevance in the energy category.The ideal candidate will have strong music and culture marketing experience that was translated through traditional and digital/social advertising.But props to the Pepsi team for making it easy for me,” she says. And, you know, perfectly placing my fingers on the can was so meticulous and carefully thought through. “You have to tilt the can a certain way you can do only two gulps or there’s only time for one gulp.
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“It was very interesting learning how to drink a Pepsi on camera,” she says, half-jokingly. “There are a lot of chord changes in the song and it’s more complex than what you hear today but I was happy to be a part of something so musically considered.”Īnd while the singing and dancing came naturally to Doja, the performer says it took a couple takes to get the product placement right. “The song was actually very hard vocally for me ,” she confesses. “I loved how we modernized the song and made it fresh,” she says. Getting to record her own version of “You’re the One That I Want” was also a big draw for the singer, who teases that she might head back into the studio to record a full-length version of the track (“The producer that I worked with is begging me to finish it,” she says). “I watched Grease a lot when I was little, and I always connected the most with ‘Bad Sandy,'” she says with a laugh. “This is such an amazing opportunity and I’m still trying to wrap my head around it.”ĭirected by Hannah Lux Davis (who also directed Doja’s “Say So” music video) and choreographed by Sean Bankhead, the Grease-inspired commercial was shot in Los Angeles earlier this summer, with Doja assuming the role of “Bad Sandy” (replete with a glittered-out black leather jacket, natch).
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“It was such a huge part of my childhood to watch TV and watch all the commercials, and the Pepsi ones were always so major and really stuck with me,” she tells Rolling Stone. Doja also recorded a new version of “You’re the One That I Want” from Grease, giving the doo-wop track a decidedly slicker, uptempo R&B feel.ĭoja says it was an “insane” honor to be chosen as the new face of Pepsi. The singer and rapper was announced as the newest Pepsi ambassador Friday, with a new campaign celebrating the launch of the Pepsi-Cola Soda Shop, a modern take on classic soda shop flavors (think Cream Soda and Black Cherry).Īs part of the nostalgia-tinged campaign, Doja stars in a new commercial that pays homage to the musical Grease, which celebrates its 50th anniversary this year. You better shape up if you want to impress Doja Cat, cause her heart is set on a new Pepsi soda.